Fido Mobile Review (2025) – Plans, Prices, Reviews

This Fido review covers one of Canada’s mid-tier carriers that sits awkwardly between premium and budget.

Fido is a flanker brand owned by Rogers, competing directly with Koodo (TELUS) and Virgin Plus (Bell).

It offers postpaid and prepaid plans, decent LTE coverage, and the option to bundle with Rogers home internet.

On paper, Fido looks like a good middle ground, cheaper than Rogers and with physical stores for in-person service.

But in practice, it’s stuck in the middle: not as affordable as true budget carriers like Public Mobile or Fizz, and not as premium or reliable as Rogers itself.

Editor's Note

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Coverage and Network

Fido operates entirely on the Rogers 4G LTE network, which covers most of Canada’s population.

In cities like Toronto, Vancouver, and Montreal, speeds and reliability are generally solid. Rural and remote areas can be more hit-or-miss, but overall, the network performs well for everyday use.

Because it uses Rogers’ infrastructure, Fido customers get the same core network quality as Rogers users, just without access to true 5G speeds. This is a key difference compared to competitors like Public Mobile, which now includes full 5G access under TELUS.

Plans and Pricing

Fido’s pricing starts around $40–$45 per month for 10 GB, which might have been competitive a few years ago but now feels outdated.

In 2025, you can find plans from Public Mobile or Fizz that offer five to six times more data at the same price and on faster networks.

Fido plans include unlimited talk and text, data rollover, and occasional promo data bonuses, but they don’t offer the same value as rival flanker brands like Koodo or Virgin Plus.

You can bundle with Rogers Internet for small discounts, though the savings are usually minimal.

My Personal Experience with Fido

I used Fido for a while before switching, and my experience wasn’t great.

I ran into billing issues that took multiple calls to resolve, and when I went to a Fido store, the staff were dismissive and unhelpful. It felt like dealing with a cut-rate version of Rogers’ same branding, with less accountability.

After switching to Public Mobile, I immediately noticed the difference: better prices, smoother support, and more data for less. I was genuinely relieved to be done with Fido.

Customer Support

One of Fido’s few advantages is that it still has physical stores and phone-based support, unlike fully online carriers such as Public Mobile. However, that doesn’t guarantee a good experience.

In my case, store interactions were unhelpful, and online chat support wasn’t much faster. Many users report similar frustrations, responses can feel scripted, and resolutions often take longer than they should.

Pros and Cons of Fido

Pros

• Runs on Rogers’ reliable LTE network

• Has physical stores and call-in support

• Can bundle with Rogers home internet

• Offers both prepaid and postpaid plans

Cons

• No 5G access (still LTE-only)

• Prices are high for the data you get

• Customer service is inconsistent

• Better-value alternatives available (Public Mobile, Fizz, Koodo)

Fido Reviews from Other Users

Fido’s reputation online is mixed at best. Some users appreciate the decent LTE performance and availability of in-store help, while others complain about billing errors, slow responses, and confusing policies.

The general consensus is that Fido is fine if you never need to contact support but frustrating if you do. Most reviewers note that you can get better value and smoother support elsewhere without sacrificing coverage.

Final Verdict

Fido sits in an awkward spot in Canada’s mobile landscape. It’s cheaper than Rogers, but not cheap enough to compete with newer, better-value carriers.

Coverage is fine thanks to Rogers’ LTE network, but the pricing and service just don’t keep up with what brands like Public Mobile, Koodo, or Fizz are offering in 2025.

If you already use Rogers home internet and want to bundle, Fido might make sense. Otherwise, you’re better off switching. You’ll save money, get more data, and likely enjoy a smoother experience.

For me, leaving Fido was an easy decision and one I don’t regret at all.